Project Brief Nissan Kickoff Project is a great platform to give young football athletes the opportunity of a lifetime. On 2018 I had the chance to direct a photoshoot that gave us a better quality & trustworthy brand elements for the years to come. The 2019 brand platform, elevate the project to premium, [...]
Game On!
mrappleadmin2019-08-26T13:42:11+00:00Project Brief Game On! encourage teens and young adults to enjoy playing Mattel games at social events, with friends and at parties. For the 2018 redesign I proposed to amplify their approach to generate excitement and demand for Mattel Games titles by transforming the Game On! logo lock-up into a campaign itself. I [...]
Canada 150
mrappleadmin2017-10-16T20:01:28+00:00Project Brief While working at GMR Marketing, I was part of the team that created an activation concept, “Many Stories One Nation” for GWL in celebration of Canada’s 150th anniversary. The project included 150 stories of Canadian history in the entrance of Commerce Court using life size floor decals and thirty stories [...]
RBC Avion Rebranding
mrappleadmin2017-10-16T20:01:47+00:00Project Brief While working at GMR Marketing, I reimagined the RBC Avion credit card brand to give it a unique look with a millennial, modern feel. Skills Art direction Branding Adobe Illustrator Adobe Photoshop
Ferrari 70 anniversary
mrappleadmin2019-08-20T17:19:34+00:00Project Brief While at GMR Marketing, the team I worked with won the account for the Ferrari 70th anniversary event. I contributed ideas, created the presentation deck and event anniversary concept logo, and prepared mockups and videos. Skills Art direction Branding Editorial Design Photo montage Adobe Photoshop Adobe InDesign Adobe Illustrator [...]