Project Brief A 50th anniversary is a big deal. For UNO it represents five decades of fun for everyone around the table, around the world. So let’s focus on 50 years of UNO through player storytelling in social, making a splash on shelf with a Limited Edition collector pack, and inviting players from [...]

Project Brief Hunger is not a third-world problem viewed through our screens. With 1/6 Canadian children going hungry everyday, hunger surrounds us in our communities, and in our neighourhoods. Food insecurity in Canada is at unacceptable levels, so, let’s all be good neighbours and step up to help solve the problem. Canada’s dairy [...]

Project Brief Nissan Kickoff Project is a great platform to give young football athletes the opportunity of a lifetime. On 2018 I had the chance to direct a photoshoot that gave us a better quality & trustworthy brand elements for the years to come. The 2019 brand platform, elevate the project to premium, [...]

Project Brief Game On! encourage teens and young adults to enjoy playing Mattel games at social events, with friends and at parties. For the 2018 redesign I proposed to amplify their approach to generate excitement and demand for Mattel Games titles by transforming the Game On! logo lock-up into a campaign itself. I [...]

Project Brief While working at GMR Marketing, I was part of the team that created an activation concept, “Many Stories One Nation” for GWL in celebration of Canada’s 150th anniversary.   The project included 150 stories of Canadian history in the entrance of Commerce Court using life size floor decals and thirty stories [...]

Project Brief While working at GMR Marketing, I reimagined the RBC Avion credit card brand to give it a unique look with a millennial, modern feel. Skills Art direction Branding Adobe Illustrator Adobe Photoshop

Project Brief While at GMR Marketing, the team I worked with won the account for the Ferrari 70th anniversary event. I contributed ideas, created the presentation deck and event anniversary concept logo, and prepared mockups and videos.  Skills Art direction Branding Editorial Design Photo montage Adobe Photoshop Adobe InDesign Adobe Illustrator [...]

Project Brief While working at GMR Marketing, I presented a magazine concept for RBC Avion cardholders that the RBC team loved. The idea behind the magazine is to engage cardholders with travel destinations and present a premium status card feel. Skills Art direction Editorial Design Branding Adobe InDesign Adobe Illustrator Adobe Photoshop [...]

Project Brief While working at GMR Marketing, I ideated and created a website for RBC that connected Avion card customers and allowed them to share their travel experiences through Twitter and Instagram travel posts with the hastag #Avioning. The social media posts along with articles from traveling journalists were displayed in an interactive world [...]

Project Brief In November 2016, RBC launched a new rewards credit card and GMR was selected to create the launch event. I created all the design elements for the venue - signage, props, games, photo both, and brand ambassador uniforms. Skills Art direction Branding Adobe InDesign Adobe Illustrator Adobe Photoshop [...]

Project Brief While working at GMR Marketing, the RBC Avion team wanted to create a series of images for their Facebook and Instagram profiles. The objective was to engage people in a conversation around their travel interests for March Break. I created  illustrations of Avion cardholders' top five destinations for 2015. Skills [...]

Project Brief While working at GMR Marketing, Milk wanted to create a campaign to engage students in drinking milk by giving away prizes and rewards. We came up with the Milk Rewards campaign, and I developed the logo, posters, postcards, and website home page where students claimed their prizes. Skills Art direction [...]

Project Brief While working at GMR Marketing, Reese was looking for a campaign idea for their partnership with NHL. We were selected as their partner agency based on our "For the love of the cup" concept. I developed the idea, logo, display and packaging design. I also proposed activation ideas for the 2016-2017 season. [...]

Project Brief While working for GMR Marking, I created images for their Twitter account using “Twitter hack” to engage users.  Skills Art direction Social Media Animation UI design Adobe Illustrator Adobe Photoshop Adobe Flash

Project Brief While working at GMR Marketing, I worked on a multitude of projects for Ferrari. I created signs, and credentials for the Ferrari Challenge in North America and directed an illustrator for the Casa Ferrari activation 2015 and 2016. I also designed and produced a post event book for Casa Ferrari 2015, created [...]

Project Brief While working at GMR Marketng, we used influencer travelers to promote the Avion Card on Instagram and Facebook and created social media posts to reach potential Avion Card travelers. Skills Art direction Social Media Tipography Adobe InDesign Adobe Illustrator Adobe Photoshop [...]

Project Brief RBC wanted to promote their free e-transfer service with classical fairytales. We created 6 social video posts and 12 image posts that generated over 20,000,000 impressions in social media. I directed the illustrator through the campaign to ensure the project met RBC brand standards. Skills Art direction [...]

Project Brief While working at GMR Marketing, we created social media posts to show RBC clients and potential clients destinations they can easily access with an Avion Card. I created the imagery for the social media campaign, sourced the photography for the posts, and created the videos using Adobe Flash. I also created storyboards [...]

Project Brief While working at GMR Marketing, I designed a Facebook canvas for three influencers that were traveling to the Rio 2016 Olympic games. The idea behind this campaign was to show RBC's Avion target market what it could be like to have an Avion Card and travel to Rio on loyalty points. Skills [...]

Project Brief While working at GMR Marketing, we created a Christmas campaign focused on poor gifting and encouraged people not to "#Giftmiss" and give an RBC gift card instead. The video increased RBC gift card sales by 6%. I directed the illustrator throughout the campaign to ensure the project met RBC brand standards. [...]

Project Brief Mini wanted to create two events to promote their new 2016 models. We proposed two activation campaign and I created the logos for both of them. One concept was meant to be an urban and artistic event and the other a glamorous camping event. Skills Art direction Branding Adobe Illustrator Adobe [...]

Project Brief RBC wanted to create a contest around their RBC Avion card perks. The project was a bracket challenge where each perk will "fight" against each other and the social media followers have to vote for their favourite. I created the visual assets and animated videos for the contest. Skills Art direction [...]

Project Brief While working at GMR Marketing I created brand pieces such as posters, signs, wall wraps, and stationary for Nike NTC events in Toronto. Skills Art direction Production Adobe InDesign Adobe Illustrator Adobe Photoshop

Project Brief While working at GMR I created and produced, from conceptualization to final production files, materials for the Visa Infinite Privilege campaign in Ottawa, Montreal and Vancouver airports and ski resorts across Canada. Skills Art direction Web Design App Design UI Design Adobe Photoshop [...]

Project Brief While working at Quiller and Blake I created branding elements, advertising posters, packaging and web sites for Ansell brand and trade shows. The redesign of their anselhero campaign lead the company to get the triple company "likes" on Facebook and increased the traffic to their website in 32.000. Skills Art [...]

Project Brief Torontoentero.ca is a website for spaniards that live in Toronto. Music, events, activities all will be included in the website in spanish. I volunteer on and designed the brand identity, stationary as well as the website. Skills Art direction Branding Web design Wordpress HTML5 CSS3 Adobe Illustrator Adobe Photoshop [...]

Project Brief Qhaceshoy? Is a phone app for iOS and Android that helps people buy last minute discounted tickets to events. I designed the first two interface versions for both platforms and for the website. I also designed the logo, business cards and flyers. The app won the “Madrid2020 Olympic Games - 2020 for [...]

Project Brief Car Magazine is one of the most important automotive magazines in Europe. I designed and selected photographs for covers and layouts as well as retouched and composed photos. Typography, swatches, and photography selection were part of my duties. The photos bellow were taken between 2008 and 2012. Skills Editorial Design Typography [...]