5 Gum – Truth or Dare

Project Brief

While working at GMR Marketing, I created social media posts and designed the display for 5 Gum based on their sponsorship with the McMorris brothers. I was part of the team that ideated the #5Truthordare 2015 Canadian campaign which boosted 5 Gum sales by 10% and had a big impact on social media. The campaign continue it success on 2016