Ferrari 70th Anniversary

Seventy years of excellence

Client

Ferrari North America

Year

2017

Services

Branding, Campaign and Marketing Collateral

Legendary Roads

On summer of 2017 we got the opportunity to pitch for their 70th anniversary. As we didn’t have any assets, I saw that as an opportunity to design how I thought the 70th anniversary logo could look. I applied that design to posters, banners and road book.

The logo was designed trying to move away for the bulky heavy designs they did in the past. I also kept the Ferrari Bodoni font and add an stylized 70 that resemble the line of a road.