Ferrari 70th Anniversary
Seventy years of excellence
Client
Ferrari North America
Year
2017
Services
Branding, Campaign and Marketing Collateral
Legendary Roads
On summer of 2017 we got the opportunity to pitch for their 70th anniversary. As we didn’t have any assets, I saw that as an opportunity to design how I thought the 70th anniversary logo could look. I applied that design to posters, banners and road book.
The logo was designed trying to move away for the bulky heavy designs they did in the past. I also kept the Ferrari Bodoni font and add an stylized 70 that resemble the line of a road.