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Game On!2019-08-26T13:42:11+00:00

Project Description

Project Brief

Game On! encourage teens and young adults to enjoy playing Mattel games at social events, with friends and at parties.

For the 2018 redesign I proposed to amplify their approach to generate excitement and demand for Mattel Games titles by transforming the Game On! logo lock-up into a campaign itself. I wanted consumers to feel excited, enthused, and youthful. Desiring to tap into their inner social creature and inspire them to get together with friends for a night of Mattel game fun.

Skills

Art direction
Branding
Adobe Illustrator
Adobe Photoshop