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RBC #Giftmiss 2017-10-16T20:05:46+00:00

Project Description

Project Brief

While working at GMR Marketing, we created a Christmas campaign focused on poor gifting and encouraged people not to “#Giftmiss” and give an RBC gift card instead. The video increased RBC gift card sales by 6%. I directed the illustrator throughout the campaign to ensure the project met RBC brand standards.

Skills

Art direction