Avion card
Avioners can do that
Client
RBC Royal Bank
Year
2016
Services
Branding
Refreshing the bestpoints credit card
While working at GMR RBC Avion was one of our main clients. RBC and their competitors use similar images for their travel cards which led me to think of a different strategy that could attract the millennial public RBC was interested in.
Avion magazine was also presented as a way to connect with the audience in a closer way with the idea of showing cardholders some hidden gems they could get to with their Avion points.
The design of the card is inspired on the Mid century geometric illustrations. I decided too, to move on from the serif font that was used in the logo before and bring a sans-serif font with some rounded corners to resemble the plane wings.
