Canada 150 anniversary
Taking over King and Yonge to celebrate Canada's 150 anniversary
Client
Great West Life
Year
2017
Services
Branding, Experiential
Changing the way to tell Canada history
For Canada 150 anniversary, we got the opportunity to create an impactful installation for GWL King & Yonge location.
The installation itself was composed by 150 stories that were covering all the main entrance. My creative approach was to represent what made this country, immigration. As people from different countries, CMYK are different colors that when mixed can get any color possible. Also the Canada goose was used as one of the primary images as it is a well known migration bird.
On the food court area I propose to display the art in a perspective accordion so people getting into the space could see the whole message as one.
