Global Marketing Research

New vision for a globallike-minded independentresearch firms

Client

Global Marketing Research

Year

2021

Services

Branding, Marketing Collateral

Trusted global network of local expertise

We were asked to refresh and modernize the brand’s look and feel, and reframe how the brand talks about themselves and their network. So we designed a new logo, new digital and print collateral, and created new brand language, brand positioning – vision and mission statements – and implemented a new communications strategy to help bring everything together, from anywhere in the world.

GMR now looks and sounds as it should -like a global company. Plus for the first time, the full network of partner members were aligned with the new brand identity, and felt represented, proud and excited to be part of the GMR network and its future.