Humanity
A humankind-kind of agency
Client
Humanity Agency
Year
2020
Services
Branding, Social channels, Web design
Advertising forthe human age
The Humanity brand needed to strategically blend art and social science to help brands standout by helping them stand-up for people’s pursuit of wellbeing. To achieve the brand promise, we needed to design a brand that was editorially inspiring, hopeful and human-focussed in every way.
From Humanity’s minimal brand design and world imagery to our science-led creative-driven positioning, our goal was to design a modern look and feel that would reflect the new human age of advertising.