Humanity

A humankind-kind of agency

Client

Humanity Agency

Year

2020

Services

Branding, Social channels, Web design

Advertising forthe human age

The Humanity brand needed to strategically blend art and social science to help brands standout by helping them stand-up for people’s pursuit of wellbeing. To achieve the brand promise, we needed to design a brand that was editorially inspiring, hopeful and human-focussed in every way.

From Humanity’s minimal brand design and world imagery to our science-led creative-driven positioning, our goal was to design a modern look and feel that would reflect the new human age of advertising.