RBC Avion Rebranding

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Project Brief While working at GMR Marketing, I reimagined the RBC Avion credit card brand to give it a unique look with a millennial, modern feel. Skills Art direction Branding Adobe Illustrator Adobe Photoshop [...]

Ferrari 70 anniversary

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Project Brief While at GMR Marketing, the team I worked with won the account for the Ferrari 70th anniversary event. I contributed ideas, created the presentation deck and event anniversary concept logo, and prepared mockups and videos.  Skills Art direction Branding Editorial Design Photo montage Adobe Photoshop Adobe InDesign Adobe Illustrator [...]

RBC Avioning Magazine

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Project Brief While working at GMR Marketing, I presented a magazine concept for RBC Avion cardholders that the RBC team loved. The idea behind the magazine is to engage cardholders with travel destinations and present a premium status card feel. Skills Art direction Editorial Design Branding Adobe InDesign Adobe Illustrator Adobe Photoshop [...]

RBC Rewards Launch Event

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Project Brief In November 2016, RBC launched a new rewards credit card and GMR was selected to create the launch event. I created all the design elements for the venue - signage, props, games, photo both, and brand ambassador uniforms. Skills Art direction Branding Adobe InDesign Adobe Illustrator Adobe Photoshop [...]

Milk Rewards

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Project Brief While working at GMR Marketing, Milk wanted to create a campaign to engage students in drinking milk by giving away prizes and rewards. We came up with the Milk Rewards campaign, and I developed the logo, posters, postcards, and website home page where students claimed their prizes. Skills Art direction [...]

Reese – For the love of the cup

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Project Brief While working at GMR Marketing, Reese was looking for a campaign idea for their partnership with NHL. We were selected as their partner agency based on our "For the love of the cup" concept. I developed the idea, logo, display and packaging design. I also proposed activation ideas for the 2016-2017 season. [...]

Ferrari

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Project Brief While working at GMR Marketing, I worked on a multitude of projects for Ferrari. I created signs, and credentials for the Ferrari Challenge in North America and directed an illustrator for the Casa Ferrari activation 2015 and 2016. I also designed and produced a post event book for Casa Ferrari 2015, created [...]

RBC Avion Influencer Campaign

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Project Brief While working at GMR Marketng, we used influencer travelers to promote the Avion Card on Instagram and Facebook and created social media posts to reach potential Avion Card travelers. Skills Art direction Social Media Tipography Adobe InDesign Adobe Illustrator Adobe Photoshop [...]

5 Gum – Truth or Dare

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Project Brief While working at GMR Marketing, I created social media posts and designed the display for 5 Gum based on their sponsorship with the McMorris brothers. I was part of the team that ideated the #5Truthordare 2015 Canadian campaign which boosted 5 Gum sales by 10% and had a big impact on social [...]

Mini

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Project Brief Mini wanted to create two events to promote their new 2016 models. We proposed two activation campaign and I created the logos for both of them. One concept was meant to be an urban and artistic event and the other a glamorous camping event. Skills Art direction Branding Adobe Illustrator Adobe [...]

Excel Social Media

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Project Brief Excel wanted to promote their newly launched naturally sweetened gum on social media. We came up with the idea to focus the campaign on the gum's five natural ingredients. I gave the social posts a game feeling were the user had to guess the number of ingredients in the gum. They will [...]

Nike

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Project Brief While working at GMR Marketing I created brand pieces such as posters, signs, wall wraps, and stationary for Nike NTC events in Toronto. Skills Art direction Production Adobe InDesign Adobe Illustrator Adobe Photoshop [...]

Visa Infinite Privilege

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Project Brief While working at GMR I created and produced, from conceptualization to final production files, materials for the Visa Infinite Privilege campaign in Ottawa, Montreal and Vancouver airports and ski resorts across Canada. Skills Art direction Web Design App Design UI Design Adobe Photoshop [...]

Ansell

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Project Brief While working at Quiller and Blake I created branding elements, advertising posters, packaging and web sites for Ansell brand and trade shows. The redesign of their anselhero campaign lead the company to get the triple company "likes" on Facebook and increased the traffic to their website in 32.000. Skills Art [...]

Torontoentero

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Project Brief Torontoentero.ca is a website for spaniards that live in Toronto. Music, events, activities all will be included in the website in spanish. I volunteer on and designed the brand identity, stationary as well as the website. Skills Art direction Branding Web design Wordpress HTML5 CSS3 Adobe Illustrator Adobe Photoshop [...]

Divine Flooring

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Project Brief Divine Flooring is a premium hardwood flooring company based in Calgary. They wanted to redesign their website, and I presented a concept that highlighted their product selection. Skills Art direction Web Design App Design UI Design Adobe Photoshop [...]

Qhaceshoy?

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Project Brief Qhaceshoy? Is a phone app for iOS and Android that helps people buy last minute discounted tickets to events. I designed the first two interface versions for both platforms and for the website. I also designed the logo, business cards and flyers. The app won the “Madrid2020 Olympic Games - 2020 for [...]