RBC Avion March Break

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Project Brief While working at GMR Marketing, the RBC Avion team wanted to create a series of images for their Facebook and Instagram profiles. The objective was to engage people in a conversation around their travel interests for March Break. I created  illustrations of Avion cardholders' top five destinations for 2015. Skills [...]

RBC Avion Magic image

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Project Brief While working for GMR Marking, I created images for their Twitter account using “Twitter hack” to engage users.  Skills Art direction Social Media Animation UI design Adobe Illustrator Adobe Photoshop Adobe Flash

RBC Avion Influencer Campaign

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Project Brief While working at GMR Marketng, we used influencer travelers to promote the Avion Card on Instagram and Facebook and created social media posts to reach potential Avion Card travelers. Skills Art direction Social Media Tipography Adobe InDesign Adobe Illustrator Adobe Photoshop [...]

RBC #HappySending

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Project Brief RBC wanted to promote their free e-transfer service with classical fairytales. We created 6 social video posts and 12 image posts that generated over 20,000,000 impressions in social media. I directed the illustrator through the campaign to ensure the project met RBC brand standards. Skills Art direction [...]

RBC Avion Infinite List

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Project Brief While working at GMR Marketing, we created social media posts to show RBC clients and potential clients destinations they can easily access with an Avion Card. I created the imagery for the social media campaign, sourced the photography for the posts, and created the videos using Adobe Flash. I also created storyboards [...]

RBC Avion Olympics influencer

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Project Brief While working at GMR Marketing, I designed a Facebook canvas for three influencers that were traveling to the Rio 2016 Olympic games. The idea behind this campaign was to show RBC's Avion target market what it could be like to have an Avion Card and travel to Rio on loyalty points. Skills [...]

5 Gum – Truth or Dare

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Project Brief While working at GMR Marketing, I created social media posts and designed the display for 5 Gum based on their sponsorship with the McMorris brothers. I was part of the team that ideated the #5Truthordare 2015 Canadian campaign which boosted 5 Gum sales by 10% and had a big impact on social [...]

RBC #Giftmiss

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Project Brief While working at GMR Marketing, we created a Christmas campaign focused on poor gifting and encouraged people not to "#Giftmiss" and give an RBC gift card instead. The video increased RBC gift card sales by 6%. I directed the illustrator throughout the campaign to ensure the project met RBC brand standards. [...]

RBC Avion MVP

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Project Brief RBC wanted to create a contest around their RBC Avion card perks. The project was a bracket challenge where each perk will "fight" against each other and the social media followers have to vote for their favourite. I created the visual assets and animated videos for the contest. Skills Art direction [...]

Excel Social Media

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Project Brief Excel wanted to promote their newly launched naturally sweetened gum on social media. We came up with the idea to focus the campaign on the gum's five natural ingredients. I gave the social posts a game feeling were the user had to guess the number of ingredients in the gum. They will [...]

Divine Flooring

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Project Brief Divine Flooring is a premium hardwood flooring company based in Calgary. They wanted to redesign their website, and I presented a concept that highlighted their product selection. Skills Art direction Web Design App Design UI Design Adobe Photoshop [...]