74m
Bringing life to life sciences
Client
Greystar Properties
Year
2021-2022
Services
Branding, Campaign and Marketing Collateral
Incorporating human-centric design to foster a vibrant community.
The creative challenge was to develop a brand that showed them as experts in the field while adding a dose of humanity to a category that is normally cold and sterile. The brand promise we created for the assignment: bringing life to life sciences.
This statement was the genesis behind a modular brand that utilized one of the most organic shapes found in nature and science: the circle. By creating a visual language that was adaptable to context, we were able to create an emotional connection to brands within life science communities as well as with their employees.
