Ferrari 70th Anniversary
Legendary Roads
On summer of 2017 we got the opportunity to pitch for their 70th anniversary. As we didn’t have any assets, I saw that as an opportunity to design how I thought the 70th anniversary logo could look. I applied that design to posters, banners and road book.
The logo was designed trying to move away for the bulky heavy designs they did in the past. I also kept the Ferrari Bodoni font and add an stylized 70 that resemble the line of a road.
