How do you create a brand identity that gives a ‘once in a generation’ building the distinctiveness it merits?
Client
Rockefeller Group
Year
2021-2022
Services
Branding, Campaign and Marketing Collateral
Historic views in a building for the future
600 Fifth in Washington, D.C., came to us with an incredibly exciting opportunity: to create a brand identity that reflected the specialness of the project – a building that was poised to redefine what an office could be.
If the building and the dev team were “the best,” we knew the brand had to reflect that. It needed to look different and sound different.
We took inspiration from the fact that the newly revitalized 600 Fifth isn’t just an elevated place to work and play – it’s the start of something special. And like all great beginnings, it began with two things: a spark of inspiration and a sketch.
